Goals of a telesales representative include: Providing market research through outbound calling Generating repeat business by promoting new offers to customersĬonverting customer inquiries into sales opportunities Pre-qualifying prospects to make the work of sales teams easier Providing reliable and actionable data to support the telesales team to increase efficiency and productivity Helping telesales teams identify and qualify potential sales leads Providing the customer with information about a company's products or services in order to create interest in the brand The role of telemarketing is to create sales prospects, while telesales converts the opportunities into sales and repeat buyers of a company's products or services.įor a better understanding of telemarketing and telesales, consider their functions: Telemarketing Telemarketers use phone calls to generate interest, offer information, obtain customer feedback and produce leads. While telesales involves selling directly to customers by telephone, telemarketing has a broader scope. Related: Telemarketing Resume Samples The difference between telemarketing and telesales You also need exceptional communication and phone skills, typing experience and the ability to thrive in an office environment. Telesales requires you to be patient, persuasive and persistent. Inbound agents receive calls from prospective and existing customers while outbound representatives call leads to generate sales. There are two types of telesales: inbound and outbound. Telesales representatives contact customers to promote offers or to set up appointments to support field sales representatives.Īs a telesales representative, you reach potential and existing customers directly by phone to encourage them to buy your company's offers. The aim of telesales is to build repeat business through excellent customer relations. Telesales is the selling of products or services through the telephone. In this article, we discuss telesales, how it differs from telemarketing and the duties and skills you need to excel in a telesales role. Understanding the skills and requirements of a telesales position can help you determine if it is an ideal career for you. As a telesales representative, you will spend most of your working hours persuading prospective and existing customers to buy products or services. A career in telesales requires excellent communication and sales skills and customer service knowledge.
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